WhenThursday, February 10, 2022 -
Trial Preparation Using Focus Group Research
Thursday, February 10, 2022
4:30 – 5:30 PM
William S. Boyd School of Law
Moot Court Facility
Approved for 1 Nevada CLE credit
Understand how data-driven communication can help make legal cases more effective as well as more clearly understood by both jurors, and the community, in the run-up to trial or settlement process. Explore various case studies illustrating how focus groups and data can support legal practice.
With more than 30 years of professional experience in media relations, journalism, crisis management and litigation support, Mark Fierro is one of the most trusted names in public and media relations in the country. Fierro’s knowledge of public perception, and his uncanny ability to communicate his clients’ message to a wide audience, is evident in the major strategic roles he has played on Capitol Hill, on Wall Street, in Las Vegas and throughout the state of Nevada.
In more than two decades as the owner and president of Fierro Communications, Inc., based in Las Vegas, Fierro has established an extraordinary reputation in public relations, crisis management and litigation support. Fierro is well-known for providing litigation support for high-profile attorneys, doctors and other professionals. Fierro served as a consultant to the defense team of Dr. Conrad Murray when the physician was charged with the involuntary manslaughter of Michael Jackson. Following the trial Fierro appeared on CNN’s “Piers Morgan Live” and “Entertainment Tonight.”
Fierro has consistently been retained to serve as communications counsel in the defense of prominent doctors and the most highly paid attorneys in Nevada. Fierro was hired to handle the state’s only modern-day impeachment of a constitutionally elected state official. His role as communications counsel for State Controller Kathy Augustine was pivotal in her acquittal. Fierro successfully directed all public relations efforts, including broadcast and print media relations, for the Nevada Trial Lawyers. Fierro was instrumental in Oscar Goodman’s come-from-behind mayoral election victory. Fierro helped propel Goodman’s campaign through television, direct mail and overall campaign strategy.
During much of the 1990s, Fierro set his sights on Wall Street and served as a consultant focused on road show presentations in which he was instrumental in guiding $4.5 billion in initial public offerings with financial industry titans such as Paine Webber and Merrill Lynch. Prior to his foray on Wall Street, Fierro served as communications aide to U.S. Rep. Jim Bilbray. Fierro oversaw all communications between the congressman, the media and constituent groups. Bilbray’s media operations were viewed as among the most aggressive on Capitol Hill. Fierro also ran the congressman’s campaigns during a series of leave of absences from the House of Representatives. Fierro launched his career as an anchor and lead reporter for KLAS-TV Channel 8 in Las Vegas, one of the most respected broadcast news operations in the nation. Fierro earned a degree in journalism and communications from the University of Nevada, Las Vegas.
4:35 Introductory remarks about focus groups and how they work for lawyers
4:45 Walkthrough of the focus group process as it relates to trials and other legal matters
5:05 Three case studies demonstrating the use of focus groups in local trials
5:25 Questions & Answers